22 Nov Nike takes a Step Forward towards Sustainability and Corporate Social Responsibility
Nike strategizes an optimal plan to achieve its sustainable development goals in the coming future. The eminent sports brand classifies sustainability as one of its fundamental components for maintaining the credibility of its business.
The company asserts its firm belief in minimizing the ecological footprint through product innovation techniques. This motivates its manufacturing unit to redefine its strategic vision towards sustainable fabrication and supply chain management.
In other words, the company transcends the boundaries of excellence in business leadership. It strives to achieve the escalating dynamics of corporate social responsibility via green-collar branding and forward-thinking delivery.
The Company’s Sustainable Conceptualization
Nike has repositioned its corporate vision pertaining to eco-friendly branding and supply. The company’s recent annual sustainability report furnishes a profound analysis of its innovative production strategy.
The key parameters of the report constitute:
- A sustainable employment of water, energy and material resources.
- Partnering with contract manufacturers and market dealers to curtail the impact of hazardous pollutants in the environment.
- Nullifying the discharge of harmful and toxic chemicals into the ambient air by the end of 2020.
- Establishing a coherent manufacturing index to examine the sustainability adoption techniques of potential manufacturing companies.
- Disenfranchising the vendors from future collaborations who do not adhere to their sustainable development standards.
The Company’s Marketing Strategy
Nike’s intensifying environmental consciousness has attracted equally apprehensive customers. This entails interrogating the retailing units which still not confirm to sustainable marketing practices.
In addition, Nike conducts a rigorous endorsement of its regulating principles while laying out its marketing strategies in public.
For instance, the company stormed the markets with its Nike Moon shoes. It attempted so at the moment when the customers started realizing the benefits of jogging to maintain good health.
This marketing endeavour has accelerated Nike’s popularity among the customers, especially those who join hands with the company to reduce the ejection of detrimental substances.
Besides, Bill Bowerman, one of Nike’s co-founder believed in the company’s idea of promoting jogging as a health thriving sport. This belief incepted the preliminary milestone for Nike’s effective marketing strategy.
In short, the company is all set to attract compliant vendors and manufacturers to their farsighted sustainability program. With this, the company anticipates standing at par with its competitors and amplify its brand value.
This will eventually dismantle all marketing hindrances and pave the way for sustainable business practices in the forecast period.
And overcoming these limitations will gear up the consumer’s willingness to shell out more while procuring a lightweight pair of Nike’s shoes. This will gradually heighten their preference for health and optimize their living standard in the long run.
Bottom Line
Summing up, Nike’s leaves no stone unturned when it comes to maintaining its social responsibility towards environmental replenishment.
The brand credibility of the company addresses pertinent factors to continuously improve its production, management and performance portfolios. For this, it is on the journey to discover new locations and collaborating with potential manufacturing partners.
This magnificent appeal acts as a social influencer to millions of others while promoting safe and sound production of manufactured goods and services.
