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Search Engine Optimization or SEO is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website. Local SEO is the practice of optimizing a website for a specific geographical area. If you have a small business, then you know how important it is to get your name out there and attract customers. One way to do this is through local SEO. Local SEO is the process of optimizing your website and online presence to rank higher in search engine results for searches related to your business in your geographic area

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Local SEO is important for small businesses because it allows you to compete with larger businesses, attract customers in your geographic area, and build trust and credibility with potential customers. There are several things you can do to optimize your website and online presence for local SEO, including making sure your website is responsive and mobile-friendly, claiming your business listings on directories, creating locally relevant content, and building backlinks from high-quality websites.

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URL Extension Pro and Cons: What’s Your Strategy? Check out Local SEO Services Sydney Australia

Thinking of the URL structure of your future site is a very important step. Give it more time to make sure you plan everything ahead.

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Yes, do add URL extension: (Voiced by Matt Cutts in this video response) Although there is no direct impact on rankings, an URL extension makes it clear both to a user and a search bot whether this is a page or subdirectory.

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