How Google’s Local August 2017 Hawk Update is a Way Step Forward to Optimize Search Engine Results
Google’s Hawk Update of August 2017 has revolutionized the local search engine dynamics down to the core. This algorithm update is an advanced version of Possum updates impacting the local organic results.
The Changes
As stated previously, the Hawk update reveals certain upgraded changes compared to Possum. To be precise, Google has a strategy to filter out local search engine results and demarcate them on the basis of ranks in the user search history.
These relevant listings play a dominant role in influencing the digital audience to push up specific queries on the search engine platform.
Google authenticates the existence of this filter since many years. It ensures that a company’s multiple listings are in no position to monopolize the search engine results.
This allows numerous companies an opportunity to rank higher and attract potential leads through their local predominance. Before this, Possum algorithm update of September 2016 paved the way for filtering out multiple search listings on Google.
However, Google’s update was much more efficient as opposed to Possum as the formed begun to list out search results locally and not just shared the links of websites and contact details.
For some companies, Google’s Hawk update was a boon as it allowed them to rank higher against their competitors. While for others, it proved to be a bane as many companies were unable to dominate the search engine results due to its advanced local filtration.
Why the name Hawk?
Many owners of online businesses speculate this question in critical terms. The answer to it is simple: Google executives used this term because hawks eat possums as per the environmental concept of food chain management.
In fact, Google took a full year to strategize this local-proximate update and assist companies with their search engine ranks.
