28 Jun TOP 7 REASONS YOUR WEBSITE NEEDS AN UPDATE
As the technology is changing continuously, companies need to adapt accordingly. Most of the business owners understand the value of having an updated user-friendly website. On the other side, some companies don’t recognize the value in keeping their website updated.
Here are five signs which indicate that it’s the time for your website to get an update:
High Bounce Rate: Bounce rate indicates how long someone stays on your site after viewing one page. There are numerous reasons why your bounce rate may be high. If your website is not designed keeping the user in mind and created in a way that allows users to spontaneously navigate from page to page.
Out-of-Date Copyright: If you scroll down at the bottom of your site, there must be a copyright notice along with the year it expires. It is important to assure your users that your business website is up-to-date, so be sure to update your website every year.
Hyperactive Theme: Gone are the days when designers and developer design websites having wild and mismatching colors. It is important to choose a sleek and modern style that can attract your target audience.
Word-of-Mouth: The word-of-mouth matters the most. Be sure to pay attention to online reviews and feedbacks you receive from users. If they are complaining that they are unable to find your contact details and other important things, it’s the right time to upgrade your website.
Lack of Mobile-Friendliness: If your website lacks mobile functionality, you will lose about 25% of your customers. According to a recent study, more users search the web via mobile phones than a desktop.
Social Media Presence: Modern businesses need a strong presence on social media. Your website must include links to your social media accounts for the correct optimization.
Outdated Content: If you haven’t upgraded your site from the past few months, chances are your content is outdated. Keeping your content up-to-date can be challenging. But updating the website content is a great way to increase traffic to your website.
With this checklist, you can easily determine whether your site needs an update or not. It is good to keep your website fresh and optimization. It will not only increase leads, you will also notice a significant return on your investment.