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Improving banner ad design is important if you are looking to improve your click-through rate. Poor banner ad designs lead to a poor click-through rate. So, if you improve banner ad design, you can achieve a great click-through rate. Most of the advertisers are not aware of how to improve their banner ads and so, they fail to achieve their campaign goals.

Here are a few ways to improve your banner ad design:

Use the Appropriate Banner Ad Size: Banner ads generally come in numerous shapes and sizes. According to Google Adsense, the effective banner ad sizes are 336×280 (Large Rectangle), 300×250 (Medium Rectangle), 728×90 (Leaderboard), and 160×600 (Wide Skyscraper).

Choose Simple Ad Design: When it comes to banner ad design, it must be simple and attractive. A clean layout is highly effective. By having too much information in a small banner ad area, the core message becomes less clear to the viewer. The designers must improve the design of banner ad by lessening the amount of text effectively. The banner ad design must be functional and simply highlight the message.

Improve Banner Ad Design with a Defined Goal: The banner ad design will improve instantly if you have defined its use. Take time to think about the purpose of your banner ad. It is imperative to choose an eye-catching colored call-to-action to explain the purpose of the banner ad design.

Colors in Banner Ad: It is advisable to use appropriate colors in an effective manner to improve your banner ad design. You must choose colors that signify your brand and informs people about your business products and services.

Focus on Brand: All your banner ads must link to the landing page. The appearance of the banner ad and the landing page must be same to keep everything clear and to avoid confusion.

It is not necessary to focus on the big changes to improve your banner ad design. Even small changes are enough to improve your banner ad design effectively. Consider the above tips to improve your banner ad design in a simple way.

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